Abstract: The cultural confidence of Traditional Chinese Medicine (TCM) is an important part of the cultural confidence of Chinese nation. The innovation and transformation of TCM serves as continuous driving force for the cultural confidence of TCM. Cultivating the cultural self-confidence of TCM is an important grasp of the fundamental task of cultivating people in the new era, the primary task of talent training and the concrete embodiment of the party’s political construction, one of the functions of colleges and universities, teachers’ responsibility and college students’ duty. In the new era, it is necessary to cultivate the cultural consciousness of college students in TCM, to form their cultural identity in TCM, and to establish and strengthen their cultural confidence in TCM. As the leading and core factors of the cultural confidence in TCM, the value orientation and the thought of traditional Chinese medicine culture are the most important and core element to achieve Chinese medicine cultural confidence. Universities should aim at the value orientation of Chinese medicine culture, and take the thinking cultivation of TCM as one key objective, as well as actively and effectively explore diverse paths and methods to foster college students in TCM cultural confidence education.

Key words: cultural confidence, TCM culture, colleges and universities, university students, medical education