Abstract:  Objective　Taking a comprehensive university as an example to reveal the current situation of college students' learning motivation, to explore the learning motivation orientation affecting college students' learning motivation, and to provide a scientific basis for promoting teaching and educational management.Methods　This study was researched through questionnaires, and the data were analyzed using Pearson linear correlation analysis and multiple linear regression analysis, to excavate the influence of learning motivation orientation on learning motivation.Results　In this study, 3316 questionnaires were distributed and 3237 questionnaires were recovered, with a recovery rate of 97.62%; 3077 questionnaires were valid, with a validity rate of 95.06%, and the self-administered scales had good reliability and validity; all of the 14 demographic information items was statistically different (P<0.05) from the Diagnostic Scale of Academic Motivation and the learning Motivation Orientation Scale and their dimensions; learning motivation orientation scale scores showed a negative correlation (r<0) with scores on the Diagnostic Scale of Academic Motivation, and learning motivation orientation were positively correlated with academic motivation; learning attitude (β=-1.144), learning interest (β=-0.729), self-efficacy (β=-0.541, learning goal (β=-0.113), serving as a student leader (β=-2.554), gender (β=-1.575), degree of major satisfaction (β=-1.299), and mother's occupation as a worker (β=1.013) had significant effects on motivation to learn (P<0.05, adjusted R²=0.512).Conclusion　The vast majority of college students are sufficiently motivated to study, and the factors affecting college students' motivation to study include learning motivation orientation factors , serving as a student leader, gender, degree of major satisfaction, and mother's occupation.

Key words:

 ,  , learning motivation orientation｜ learning motivation｜ college students｜influencing factors｜ regression analysis｜cross-sectional study