Abstract: The integration of media in medical colleges will empower moral education and facilitate the expansion of the moral education space, enhance the synergy among different aspects of moral education, and improve its effectiveness. Considering the current challenges faced by moral education in medical colleges and universities, such as fragmented information, personalized needs, weak faculty, and limited evaluation methods, this study aims to optimize the path of moral education in medical colleges and universities, including integrating resources on a moral education platform, enhancing the supply of moral education content, strengthening the capacity of the moral education team, and implementing multiple evaluation methods for assessing students' ethical development. These efforts aim to promote high-quality development of moral education in medical colleges and universities with an ultimate goal to cultivate competent healthcare professionals with both skills and ethical integrity in this new era.

Key words: media integration, medical schools, moral education, pathway optimization