关键词: 健康信念理论, 健康教育, 社区居民, 健康素养

Abstract: Objective Based on the health belief theory, through the combination of online and offline health education, to standardize the self-management of community residents’ health, to improve residents’ compliance and self-management efficiency, and to achieve the purpose of effective intervention of residents’ health literacy level and prevention and control of chronic diseases. Methods From April 2018 to October 2018, a cross-sectional study was conducted on an intervention group of 149 community residents in Xicheng District, Beijing. Based on 66 Items of Health Literacy of Chinese Citizens, a baseline survey was conducted on the health literacy of community residents. From November 2018 to April 2019, 149 community residents who voluntarily participated in the experimental study were conducted online and offline health education based on the health belief theory. After the education, the community residents’ health literacy level was evaluated again. Results The community residents’ health literacy level rose from 11.4% before the activity to 21.5% after the activity. There are differences in the promotion of health literacy in all aspects and in the promotion of health literacy in different genders, educational background and economic conditions, the difference was statistically significant (P<0.05). Conclusion Based on the health belief theory, effective online and offline health education for community residents is helpful to improve their health literacy level.

Key words: health belief theory ,  , health education ,  , community residents ,  , health literacy